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Proxyseed

The holding company being built to last for generations.

A personal holding company in Denmark, being built with my family and our future in mind. Own capital, a long horizon, and a practical interest in software, media, trade, and collector communities.

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Starting small. Thinking long term.

Proxyseed owns a small group of businesses and backs ideas that solve practical problems. Some start with code. Others start with people who need a better way to work, meet, or find what they need.

  • Hold, rarely sell

    The plan is to keep good businesses. The intention is to stay involved, rather than build towards a sale. That guides the decisions being made today and the relationships being built.

  • Own money, own timeline

    There is no fund setting the clock. A business can take the time it needs, with room for patient work and honest conversations when something needs to change.

  • Help where it helps

    Strategy, systems, and the less glamorous work behind the scenes. Through Northbased and the people in each business, practical help can sit alongside the investment.

Building with our future in mind.

I am building Proxyseed on my own terms, around work I care about. Alongside that comes a personal goal: to create lasting security for my family and future generations. Something that can continue to support their wellbeing when I am no longer able to look after it myself.

Some ideas may become companies. Others need time to find their feet. I want to understand the work, get to know the people, and be useful as we build, rather than collect a long list of investments.

Alex Ahlgreen Westergaard

Founder, Proxyseed

Two ways to build together.

The aim is to develop lasting businesses, through direct ownership or a smaller stake alongside the people building them. Each new investment starts with agreeing where Proxyseed can help and what responsibilities to take on.

Direct ownership

70%+ controlling stake

  • A clear owner, accountable for the direction
  • Room to fix, rebuild, and start something new
  • Technical help through Northbased where useful
  • Decisions made with the next years in mind

Collaborative partnership

12.5% - 37.5% minority stake

  • The founders stay in the driving seat
  • A role agreed together, with clear boundaries
  • Help with strategy, systems, and operations
  • A partner who intends to stay

Companies we're part of.

A small group of businesses, with the intention to grow together over the years ahead.

  • Northbased ApS

    Role
    Owner
    Reg. no.
    DK45726843
    Stake
    100%
    Holding period
    2025 — now

    Technical leadership and hands-on development. Websites, connected systems, and automation for business owners, with technical help for other ventures where it is useful.

    northbased.eu (opens in a new tab)

  • North Cabin Media ApS

    Role
    Partner
    Reg. no.
    DK46464761
    Stake
    20%
    Holding period
    2026 — now

    Live and TV production, video, and media services led by its founders. Through STREAMPO1NT, creators can turn up at events and stream without packing down their home setup.

    northcabinmedia.com (opens in a new tab)streampo1nt.com (opens in a new tab)

Projects

Brands and ideas developing around the companies.

Ownership and operational responsibility.

Proxyseed ApS holds and manages equity interests and provides strategic oversight. Operational work, customer services, and trade are carried out by the respective businesses. Projects and brands shown here are not necessarily separate legal entities.